Case studies · 2022 to 2025 · Lead Product Designer

Samsung Food

Samsung Food is a recipe and meal planning app with a large daily audience, where I was Lead Product Designer. These seven case studies cover meal planning, recipes and health.

Role: Lead Product Designer
Product: Recipe and meal planning app
Years: Apr 2022 to Mar 2025

The v2 handover flow across eight screens: ingredients at hand, a generating state, add missing ingredients to shopping, the generated week, the review missing ingredients banner, the shopping list picker, and the confirmation toast.

Tailored Plan. The generated week in the handover flow, with the missing ingredients added to the shopping list.

01Four case studies

Meal planning

The Tailored Plan and the planner around it.

2025 Tailored Plan Moving the planner from an empty state to a prepopulated weekly plan. 9 min read
2024 Swap Meals in the Tailored Plan Scope negotiated with engineering down to a randomised swap in place, free for all users. 7 min read
2024 Casual Meal Planner A to-do list mode in the planner for users who plan casually. 8 min read
2024 Planner Improvements Five planner briefs, including notes, personalised servings and leftovers, each taken to handover. 7 min read

The Change diet journey in Samsung Food+ across five screens: the recipe page, the Personalize recipe sheet, the diet preselected, the wait for the conversion and the converted recipe to review.

Recipe AI. Change diet in Samsung Food+, with the diet preselected and the converted recipe opened for review.

02Two case studies

Recipes

Adapting recipes to the way a user eats, first by ingredient and then with AI.

2023 Ingredient Substitutions Ingredient swaps on any recipe, for Basic, Beta and Premium users. 4 min read
2023 Recipe AI Generative tweaks that convert any recipe, released in Beta and then in Samsung Food+. 4 min read

Health Dashboard. The released flow, with the daily goals in the planner and weekly progress on the profile.

03One case study

Health

Nutrition goals and weekly progress from the data users enter.

2024 Health Dashboard The first health dashboard, descoped from an inferred score to hard metrics. 6 min read

Contact

Get in touch

Product design lead across research, design systems and handover, with coding agents in the loop. Contract, outside IR35, or a permanent lead role.

Available: Now
Location: London, remote or hybrid, UK and EU
Right to work: UK settled status, EU citizen

RolesLead Product Designer, Principal Product Designer, Design Engineer
Experience10+ years
ScopeResearch, design systems, prototyping, handover, QA with agents
LanguagesEnglish, Italian, Spanish
Email[email protected]
LinkedInlinkedin.com/in/dariocodipietro

Skills

Product design, end to end
UX and interaction design
Visual design and motion
Prototyping in Figma and code
Design systems at scale
User research and testing
A/B testing and analytics
Strategy and discovery
AI product design
Design to code, with agents
Accessibility, WCAG 2.2 AA
Leadership and mentoring

Platforms

iOS, Android, responsive web, smart TV and connected devices

Sectors

AI products
B2B SaaS
Consumer apps
Streaming, media and sport
Health, wellness and food
Legal tech
Telecoms and utilities

Tools

Figma
FigJam
Figma Make
Claude Design
Framer
Axure RP
Storybook
Claude Code
Cursor
Codex
MCP
GitHub
Linear
Jira
Confluence
Notion
Miro
Prolific
Lyssna
Maze
PostHog
Amplitude